12.30.2008
12.29.2008
ALPHA MVMNT

Designed exclusively for the top freestyle riders, this year?s Alpha gets
Ride?s newest revolution in ankle strap technology: the Mobility
ThinFlex? Ankle Strap. That combined with the new Convertible
ThinGrip Toe Strap and new lightweight, but powerful PowerUL
Ratchets, the Alpha is hands down, the lightest weight performance
freestyle binding on the market.

12.28.2008
12.27.2008
12.24.2008
12.23.2008
12.22.2008
Icon-maker Shepard Fairey

My illustration for Time Magazine?s ?Person of The Year? hits
the newsstands. While I?m very honored to be validated by a
periodical that is nothing short of an American institution,
the moment is bittersweet because I?m very disappointed by
Obama?s appointment of Rick Warren to deliver his invocation
during Obama?s inaugural address. Rick Warren is against gay
marriage and reproductive rights, and he does not believe in
evolution (maybe he offers himself as proof of lack of evolution).
I understand that Obama is trying to appeal to conservatives and
evangelicals, but this move is symbolically a slap in the face to
many people. Warren is not a uniter, but a divider?
he is intolerant in many of his views. I still think Obama is the
best choice for president, but I can?t condone Warren?s involvement
in Obama?s inauguration, no matter how insignificant it is.
While I?m on the subject of gay marriage, I will be donating a
chunk of the proceeds from an inauguration poster of Obama
I was asked to create to the movement to overturn Prop 8.
At first I was considering pulling my inauguration poster,
but I think re-directing funds from it to put into a cause I care
about is actually more constructive. Plus, I wouldn?t want
withdrawing the image to come across as a blanket boycott of Obama.
I?m sure I will ultimately disagree with Obama about many things,
but I think I will agree with him on more. I think it is important to
speak one?s mind, but also to not let the narcissism of petty
differences sabotage our unity and progress.
-Shepard
Also check out TIME?s Icon Maker of the Year. Here is a little video.
Torstein Horgmo WIN X TRAIL

With the previous days Quarterpipe session locked away, thousands
of stoked out Japanese snowboard fans packed the Tokyo Dome for
the legendary Big Air competition of the phenomenal 6Star Swatch
TTR Nissan X-Trail Jam. In an outstanding final Norwegian rider
Torstein Horgmo managed to pull out the best tricks of the night to
win the second of two formats, but it was Shaun White (USA) who
with the highest combined score from both the Big Air and the
Quarterpipe, claimed the first 6Star TTR Title and 1000 ranking
points of the 08/09 Season...
12.21.2008
12.20.2008
Stepchild and 32 trip

The 32/StepChild movie is off to a good start. We broke the ice last week by heading out to Eastern Canada for some early season rails with JP and Simon.
12.19.2008
Boxing Day en ligne!

The Online Boxing Day!
Visit us on December 25 at 11h59 pm to start shopping our Clearance Section before everyone and skip all the boxing day lineups!
We also want to take this opportunity to thank all of you for chosing Empire and wish you a Happy Holiday Season!
*ALL Prices and discounts listed on the Empire online store are not applicable in any of our retail stores and vice versa.
VISIT THE ONLINE STORE
Boxing Day en ligne!
Dès 23h59 le 25 décembre venez profiter de certains* rabais avant tout le monde et éviter les files d?attentes!
Nous sommes impatients de vous faire part d?importants projets à venir pour l?année 2009 et profitons de cette occasion pour vous remercier de votre fidélité ainsi que de votre participation dans nos multiples événements. Tous nos meilleurs v?ux pour le temps des fêtes et l?année 2009.
*Les prix et rabais affichés sur le site de vente en ligne Empire ne peuvent en aucun cas être appliqué en magasin et vice versa.
VISITEZ LA BOUTIQUE EN LIGNE
12.18.2008

sr: How did Zephyr team split up?
The business partnership that revolved around the team went through
a transition and it revolved around capital. Jay and his stepfather split
off to start Z-Flex after Zephyr, and I started riding for another team
from North County that had with the world champions at the time,
Bruce Logan and Torger Johnson. Those guys were mentors to me
because they had proved themselves in competition as well as the fact
that they were soul skaters, and they had a combination of both things
that worked. So I joined the team they rode for, the Logan Earth Ski
Team, so I could train for becoming the Men?s Overall World Professional
Skateboard Champion, which was what I aspired to be. I didn't know
if I was going to make it that far, but I felt that these were the guys I
had to train with at the time in order to get there. At the same time
Stacy Peralta joined G&S. That was before either of us had any concept
of starting our own companies. We both needed some sort of sponsorship,
so we joined the teams because not only did they have the funding to
keep us going, but they also made good products. Skateboarding was
pretty primitive at the time. Urethane wheels had just came out, we
were riding boards that were made of oak, we weren't riding concaves,
and we were just barely starting to ride kicktails. So these were the
companies we went with to forward our careers as professional
skateboarders. We had just come out of the junior amateur ranks,
and we had just broken the ice as far as being pro skaters, but we
were still a major threat to all the older skateboarders.
They knew it when they saw us pick up these big sponsors, and
they were like, ?Whoa!?
This is very unusual

The Whistler Blackcomb ski resort reopened Wednesday morning, with officials saying they've determined that ice caused a gondola tower to collapse the day before.
Doug Forseth, the senior vice-president of operations at Whistler Blackcomb, said experts inspected the damaged tower overnight and determined the damage was likely caused by what he called "ice jacking."
The damaged tower was constructed from two large pieces of metal tubing that were welded and bolted together, but somehow water managed to get inside the joint, Forseth said.
When the water froze, it expanded and caused the tower splice to rupture, a situation referred to as ice jacking, he said.
"This is very unusual. I can think of only one other case in North America where this has happened," he said.
12.17.2008
BIG DADDY KANE

Big Daddy Kane Montreal Concert Postponed to March 27th2009
Due to circumstances beyond our control, the Big Daddy Kane Canadian
Tour has been postponed. Old school legend Big Daddy Kane will now
be coming to Montreal on Friday March 27th, 2009.
He will be performing at The Saints, 30 Ste-Catherine W. All tickets
purchased for the Dec. 19th date will be honored for the new date.
For more information on the concert, please go to the official website:
www.bigdaddykane.info
Spectacle Big Daddy Kane reportée au 27 Mars, 2009
En raison de circonstances hors de notre contrôle, la Tournée
Canadienne Big Daddy Kane a été reportée. La légende de hip hop,
Big Daddy Kane sera à Montréal le Vendredi 27 Mars, 2009. Il sera
en spectacle au Saints, 30 Ste-Catherine O. Tous les billets achetés
pour le 19 décembre date seront honorés pour la nouvelle date.
Pour de plus amples renseignements sur le concert, s?il vous plaît
aller sur le site officiel: www.bigdaddykane.info
12.16.2008
12.15.2008
LE PARC A ST-BROWN

JAM EMPIRE POUR L'OUVERTURE DU PARC CE VENDREDI
VENDREDI SOIR ON JUMP.......NE MANQUEZ PAS ÇÀ....
Voici l?horaire des soirées Jam Empire Game, au Mt-Bruno,
SVP passé le mot!
vendredi 19 Décembre: jam ouverture du parc
samedi 24 Janvier : formule jam Empire game
samedi 7 Février : formule jam Empire game
samedi 21 Février : formule jam Empire game
The Wire

Whistler, BC - The long-awaited launch of Whistler Blackcomb?s Peak 2 Peak gondola
went down today in front of a huge crowd of eager spectators. Two years in the making,
the gondola is turning heads with its three world records and its $51-million price tag.
GIRLS at SKDW 09


Oakley has announced that they will be sponsoring the first ever female
contest at the famed Shakedown snowboard contest in
Mont Saint-Sauveur, Quebec. In its seventh year, The Shakedown is the
biggest professional snowboard event in Canada drawing a top
international field of competitors, industry leaders and media, leading
to a huge crowd of spectators and coverage of the event. This winter
will be the first time that a girls contest has been held at the event.
The men's side of the event will be invitational with an am pre-qualifier
for a few select spots to compete in the main event with the invitees.
The ladies will ride and compete on the same jump and rail setup as
the guys but be judged separately to take home a part of the $35,000
cash purse. Oakley has been a huge supporter of female snowboarding
and, by backing this event for the ladies, they once again show
dedication and support to female snowboarders. Check back for more
details on the event, invited riders and info on what?s sure to be the
biggest female professional snowboard event in Canada.
12.14.2008
12.13.2008
Alpha at the Berrics

Anthony Williams is Alphanumeric's newest rider...
check him rip the shit out of the berrics in this special spotlight!
... xmas is coming !!!
12.12.2008
12.11.2008
etnies buys beer for Adidas

-0.29 (-18.24%)
-1.09 (-10.13%) Etnies is traveling up from the OC to Portland Monday to take over a local bar and give away PBR to any adidas employee who wants to wander over from the firm's US HQ.
12.10.2008
12.09.2008
12.08.2008
JEFF BRUSHIE

Long before JP Walker donned a do-rag or Shawn Farmer
waxed poetic on ?My Way,? an unassuming kid from
Hinesburg, Vermont paved the path for hip-hop in
snowboarding. ?And up on the mountain, there was snow/
Caught big air like nobody know/Went back to the bottom,
hopped in my 6-4/Got leather seats and a whole
lot mo?? is the verse that VTSP (Vermont Slope Posse)
poster boy Jeff Brushie made famous in Burton?s classic
team video, Chill.
His passion for poker and photography began ten years ago.
Today he?s a regular X-Games judge. During the 2006/07
World Series of Poker, Brushie was an official team photographers.
His passion for the sport are clearly reflected in his craft.
Daft Punk Pyramid
Yep, there it is. The view from within the technicolor dream pyramid
inhabited by those rascally robots Daft Punk. The innards of the very
vessel Thomas Bangalter and Guy-Manuel de Homem-Christo use to
make tens of thousands of people all jump in unison and gyrate their
hips in some grand, cosmic harmony. Pretty sweet, although it doesn't
hold a candle to the view from the outside.

inhabited by those rascally robots Daft Punk. The innards of the very
vessel Thomas Bangalter and Guy-Manuel de Homem-Christo use to
make tens of thousands of people all jump in unison and gyrate their
hips in some grand, cosmic harmony. Pretty sweet, although it doesn't
hold a candle to the view from the outside.

12.07.2008
skateboarding with the ancient style

The Tougher Than Leather skateboard by Greece is For Lovers fuses
the modern sport and lifestyle of skateboarding with the ancient style
of Greek handmade sandals.
You can not get any more old school than ancient Greece!
The made to order Tougher Than Leather skates are as much a fashion
statement as a sport accessory.
While I love the design and vibe, I must say I wouldn?t think a teenager
would go for it. This is more of the style older dude who still has an active
fun lifestyle and who can afford buying handmade leather products?
POWER TO THE PLANET

ELEMENT?S POWER TO THE PLANET PROJECT AIMS TO REDEFINE
WHAT IT MEANS TO BE PART OF A SOCIAL AND ENVIRONMENTAL
SHIFT. POWER TO THE PLANET IS ABOUT TAKING A STAND, HAVING
A VOICE AND FOLLOWING THROUGH WITH PASSION AND
COMMITMENT TO MAKING A DIFFERENCE.
DURING THE MONTH OF OCTOBER 2008, OVER 60 ELEMENT
FAMILY MEMBERS JOINED TOGETHER TO HELP RAISE SOCIAL
AND ENVIRONMENTAL AWARENESS FOR OUR POWER TO THE
PLANET INITIATIVE.
PLEASE VISIT POWERTOTHEPLANET.TV TO LEARN MORE
12.06.2008
RENCZ/ROMAIN ON EMPIRE


Empire est très fier d?annoncer l'ajout de Mikey Rencz et
Romain De Marchi à son équipe de pro riders de snowboard.
--------------------------------------------------------------------------
Empire is proud to announce the addition of Mikey Rencz &
Romain De Marchi to our Pro snowboard Athletic Squad.
''Yeah, got the package everything is ill! thanks holmes!''
- Mikey
''Ça me fait vraiment plaisir d'être sur le team . Le Canada est
mon nouveau pays d'adoption et je suis vraiment content que tu me
fasses confiance pour vous représenter.''
- Romain
FREE GRATOS FREE

Serviette de plage Dragon GRATUITE!
À l'achat d'une « goggle » de marque Dragon,
Obtenez une serviette de plage Dragon gratuitement.
Jusqu'à épuisement des stocks.
Non applicable sur les achats faits en ligne sur notre site: store.thinkempire.com
Ne peut être jumelé à aucune autre promotion.
Applicable sur la marchandise à prix régulier seulement.
12.05.2008
R.A. The Rugged Man

One of Hip Hop's most controversial figures, R.A. The Rugged Man comes
to Montreal on Wednesday, December 10th. He will be performing at
Les Foufounes Électriques, 87 Ste-Catherine E., in the heart of downtown.
R.A. The Rugged Man started rapping at the age of 12, where he quickly
gained a reputation in the New York battle scene. At the age of 18, the
Long Island native was the subject on a nine label bidding war, eventually
signing to Jive records. He was soon dropped for his outrageous behavior
and on-stage antics. In fact, he was banned from performing live in most
of the United States for over three years, banned from recording studios
and banned from nearly every rap label that ever existed.
Despite his notoriety (or perhaps because of it) R.A. The Rugged Man has
worked with everyone from Mobb Deep to Notorious B.I.G, as well as
producers such as Erick Sermon and the Trackmasters. He was featured
on all three of Rawkus' Soundbombing albums and is a regular contributor
to magazines such as Vibe and King. He has released one album,
"Die, Rugged Man, Die" featuring Killah Priest and Wu-Tang Clan's Masta Killa.
Accompanying R.A. The Rugged Man on tour is Philadelphia rapper Reef
the Lost Cauze and The Lyricists from Michigan. Joining them on stage
will be Quebec's very own Chemistry and MC La Sauce. Music for the
concert will be provided by DJs Kid Kebec & Manifest, and hosted by
MC Dirty Taz
Sheckler is ruining ...
skateboarding !??

Ryan Sheckler is ruining skateboarding, some say. When a star is born, critics, pundits and fans alike stand at the door to offer up their two cents ...

Ryan Sheckler is ruining skateboarding, some say. When a star is born, critics, pundits and fans alike stand at the door to offer up their two cents ...
12.04.2008
3 riders québécois dans le TransWorld

Dans le magazine Transworld Snowboarding de ce mois ci, si vous tournez les pages jusqu?à la page 140, vous y verez le début des 12 pages consacrées à 12 riders. De ces 12 riders, il y en à 3 qui viennent du Québec. Ces trois figures imprimées sont Marie-France Roy, Laurent-Nicolas Paquin et Charles Reid. Props à ces riders du Québec qui continu leur montée de succès sur la scène internationale !




























































